Monday, June 7, 2010

5.1 Amalgamated Industries Inc.

This quarter all of our classes are beginning to run together. I have had to do three logos for three different classes. For Design Marketing we had to create a new logo for a company called Amalgamated Industries Inc. This company made widgets for other companies websites. To create the logo I first drew several thumbnails to get an idea. Once my instructor shot down two of them I cam up with this chevron based design. Using a number of layered transparencies I was able to add depth, and create new shapes within the logo. I'm hoping this is a good design for the companies own widget. I chose red and blue because they are not too flashy. I tried yellow and it did not hold up well with the transparency. As I'm writing this blog I think green would have also worked well.

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