7.1-7.2 Belleza Souveniers

Keeping with my Belleza de Lugosa theme for Corperate ID and Branding, I made some other items that would belong in the giftshop. On the left is a stainless steal mug with the hotel logo engraved, as well as the wine glass on the right. Both used an opacity on several layers like the previous post. An emboss and luminosity setting was added. These were a bit easier to accomplish. How realistic do these applications look.

6.1 - 6.2 Belleza de Lugosa Men & Women's Wear

For this Corpereate ID and Branding we had to come up with a Costa Rican Resort. My Resort name is Bellez de Lugosa. In it souvenier shop it carries an assortment of men and women's clothing. For this design I used photoshop to enlay my logo on each hat, shirt, and shorts. I layered each logo, and used the opacity adjustment to blend the logo into each article of clothing. It took more time than expected because of the many layers, cutting, cropping and color matching.

5.2 Amalgamated Stationary

Keeping with the Amalgamated theme the next blog is simply a stationary for the Amalgamated Industries logo. It includes the business card designs and envelope. I kept each design very simple as I have a tendency to over complicate my designs. One of the cards is only in black and white to give another option in printing. Sometimes when adding color the costs of printing rises more than what the customer is willing to pay. Sometimes the customer will prefer the black and white design just because they like it better. In both instances the cards would have a emboss on a textured un-coated 80 lb to 104 lb cover paper.

5.1 Amalgamated Industries Inc.

This quarter all of our classes are beginning to run together. I have had to do three logos for three different classes. For Design Marketing we had to create a new logo for a company called Amalgamated Industries Inc. This company made widgets for other companies websites. To create the logo I first drew several thumbnails to get an idea. Once my instructor shot down two of them I cam up with this chevron based design. Using a number of layered transparencies I was able to add depth, and create new shapes within the logo. I'm hoping this is a good design for the companies own widget. I chose red and blue because they are not too flashy. I tried yellow and it did not hold up well with the transparency. As I'm writing this blog I think green would have also worked well.

4.2 Belleza de Lugosa

This is the revised logo for my resort Belleza de Lujosa. With the help of a fellow student I learned how to use the pen tool (which was much easier) I was able to render a more accurate production of my original illustration. I even changed the colors which I like much better than either of the previous color palettes. I also added a decorative "border" so to speak to give the the logo a more cohesive design. The colors I found at Adobe Kuler website.

4.1 Belleza de Lugosa Original

This was a logo I created in Adobe Illustrator for my Design Marketing class. This is for a resort in Costa Rica. I decided to use the hummingbird as the logo because the country has the highest number of different species in the world. Originally I scanned the illustration into the Illustrator. It did not turn out as expected. It was hard for me to re-draw the image. Instead of using the pen tool for the recreation, I used trace setting, and then used a paint fill setting to add color. It actually took quite a bit of time to do and the the lines where not as precise as I would like them to be. I think the first color palette (purple/green) works well with the tropical setting of the resort. The blue color palette is did not come out as vibrant as I hoped as the color on the computer monitor is very much different to the colors on paper. The darker blue came out too dark, and was hard to differentiate from the black and the light blue was too dusty. I think the font works well with the over all design.

3.2 Sailing Regatta

We create lots of posters in many of our design classes. For this one, as oppose to the previous blog we were only allowed to use pictures, no text. We were discouraged to use stock photography and were to only rely on our skills in Adobe Illustrator. We had different phrases to work from, this one was the sailing regatta. Creating simple shapes, using filters, and layering techniques I created this simple poster. I learned that it takes a lot of trial and error to master certain techniques to get the affect you want. I had to filter this poster several time in order to get this soft "airy" look. I hoped it would convey the message "Come Sailing." What do you see or feel when you look at this poster?

3.1 Industrial Desgin

For this design I was instructed to create a poster using only text and very specific line art. It was tough because as students we want to use what we like, but we have to remember as designers its about what our client likes. (with limits)All of the line are was industrial and we had to use the specified text to create a well put together, and aesthetically pleasing to the eye design. It took a good bit of time to get this idea going but once it did I found many different things I could do to make it a bit more interesting. First I had to get the placement of my line art where I knew I wanted it, then I placed the text around it. Once I found the font I liked, I layered and tweaked it in Photoshop. This was my 4th attempt at this design. How do you like this design poster?

2.2 Pre-Press

This design was done for Digital Pre-Press. Our instructor wanted use to create a folder that would have and emboss, using a fifth plate. I think the design came out well. I used a multitude of layers and transparencies to create this ghostly, double vision effect. I really liked how it turned out. Are there any other attributes that I could have added to make this more interesting? More color, less color? Could it be too busy? These are some of the things that I have to keep in mind, especially, because I like to over complicate my designs. My instructors often have to remind me less is more.

2.1 Photography

In our photography class we had to do a few different projects. In this one we had to play with light. I found my little brass bass player and put him outside on my railing at about 5pm. I decided to desaturated the picture of color and create a black and white photograph in Photoshop, and played with the exposure to make it more interesting. As I look at it now I wonder if maybe I should have over exposed it a little more interesting. Opinions?

1.2 Ad Design 2 critique

In this next ad design for Expedia I wanted to give a sense of , tell freedom, tell about the savings, and ease of access to Expedia. Keeping with the transparency theme I added the airplane on the top right along with the hotel at the bottom on the right and the a "sky map." On the left tells about one of the many perks you get when using Expedia. This is another design that I liked but could not figure out that one element that really makes it great. The beautiful open road ,to me suggests, the freedom of travel.

I feel like the rectangle on the left with the text serves its purpose but it looks like it fully belongs. It doesn't feel like the right design element. What do you think?


*Student work not done for Expedia.

1.1 Ad Design critiques

Hi, my name is Amenia Pempleton and I am an aspiring graphic designer. I am here posting some of my work to get an outside perspective and critique. All opinions are greatly appreciated you don't have to be a graphic designer to post!

The first PDF is for my ad design class from last quarter. My company was Expedia. In all three designs I used transparencies to add depth to the ad. I was looking for something so that "said" travel when I found the suitcases. I particularly liked these because they where colorful and attractive (not to mention PRADA) so I used them as the base of the design and then layered my transparencies. Then to break up the design I added the rectangle on the right side with a simple text. I like the overall design but I feel one small thing is missing but I don't know what. What do you guys think?